When ten minutes equals a day

How often do you use your smartphone during the day? How long passes between each usage? If you are like me, you may not know.

Over the past ten days or so, I have become a bit more aware of my phone usage as I have participated in the UNICEF Tap Project. This project invites us to go without your phone to help children in need of clean water.

For every ten minutes you don’t touch your phone, UNICEF Tap Project donors and sponsors can fund one day of clean water for a child in need.* It’s that simple.

Here’s how to take part:

  1. Visit uniceftapproject.org on your phone.
  2. Begin the challenge right away to see how long you can go without your phone.
  3. The application will tell you how long you have done so and how many days of water the donors and sponsors will fund.

Of course this is not the most efficient way to provide water for children. The donors and sponsors could and should simply provide the funds directly. I could and should make a direct contribution.

I know that. But I take part anyway. The act of not using my phone serves to remind me of my brothers and sisters who live day after day after day without access to necessities.

I make no comparison. Not using my phone is a choice about a luxury. As UNICEF notes when it comes to water:

No one can survive without water, and yet 768 million people around the world do not have safe, clean water to drink. 2.5 billion people don’t have access to a proper toilet.

It isn’t just inconvenient – it’s lethal.

Every day, 1,400 children die from diseases directly linked to unsafe water or a lack of basic sanitation facilities.

The UNICEF Tap Project helps me remember. It challenges me to act with compassion and to seek justice so that water will roll down for all.

Here’s some more details on the project:

UNICEF works in more than 100 countries to improve access to safe water and sanitation facilities. Whether by restoring access to clean water after a disaster or promoting safe hygiene practices in schools and communities, UNICEF is on the ground helping children in need.

What is the UNICEF Tap Project?

The UNICEF Tap Project is a nationwide campaign that provides clean water and adequate sanitation to children around the world.

With just $5, UNICEF can give one child safe drinking water for 200 days.

Since 1990, more than 2.1 billion people have gained access to clean drinking water thanks to the work of UNICEF and its partners.

Founding Agency Partner Droga5 and Media Sponsor MediaVest are supporting the UNICEF Tap Project once again this year. The project is also supported by:

National Sponsor

Giorgio Armani Fragrances
For the fifth year, Giorgio Armani Fragrances returns as national sponsor of the UNICEF Tap Project through its Acqua for Life campaign. Read more.

National Media Sponsor

MediaVest
Since 2008, MediaVest has been a proud supporter of the UNICEF Tap Project, producing a national pro bono media campaign to build awareness throughout the month of March. Read more.

Premier Supporter

UNICEF’s Next Generation
A diverse group of young professionals with a shared commitment to UNICEF’s future, UNICEF’s Next Generation joins the UNICEF Tap Project as time sponsor this year.

*Subject to the pledged limits from our generous donors and sponsors. See uniceftapproject.org/legal for more information. Standard data rates will apply.

See you along the Trail

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Filed under Human Rights, United Nations

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